Top 5 Beauty Retail Apps in Latin America for Q1 2022

Explore the performance of the top 5 beauty retail apps in Latin America for the first quarter of 2022, based on data from Sensor Tower. Here’s how these apps fared on a unified platform:

o Boticário saw a significant spike in weekly downloads, peaking at approximately 567K in the week of February 28. Weekly active users also showed a marked increase, reaching around 2.1M in the week of March 7. However, there was a slight decline towards the end of March, with active users dropping to about 1.2M.

Natura (Oficial) maintained a steady trend in weekly downloads, averaging around 59K to 71K. Weekly active users remained relatively stable, fluctuating between 377K and 422K throughout the quarter.

Beleza na Web - Cosméticos experienced consistent weekly downloads, with a noticeable peak of approximately 80K in the week of February 28. Active user numbers were also stable, ranging from 208K to 260K during the quarter.

Época Cosméticos: Loja Online had a steady increase in weekly downloads, peaking at around 72K in mid-February. Weekly active users saw a gradual rise, reaching a high of approximately 221K in the same period.

Representante Eudora showed a consistent trend in weekly downloads, with a peak of around 25K in the week of March 14. Weekly active users steadily increased, reaching close to 98K in mid-March.

For more detailed insights and data, visit Sensor Tower.